Mellstroy — casino streaming stats

#9 overallKick·Russian·Slots & Casino·kick.com/mellstroy987

The largest Russian-language casino channel by a wide margin, and the reason Russian is the vertical's third language at 39.5M hours. 97% casino airtime compressed into 190 hours, at a 14.0K average and a 50.6K peak.

2.65M

hours watched

casino categories, H1 2026

13,978

avg concurrent viewers

airtime-weighted

50,637

peak viewers

3.6× the average

97%

casino airtime

share of all airtime

H1 2026 in full

Hours watched — casino categories: 2,650,000
Hours watched — all categories: 2,690,000
Casino airtime: 190 hours
Average concurrent viewers: 13,978
Peak concurrent viewers: 50,637
Peak-to-average ratio: 3.6×
Watch-hours per airtime hour: 13,947
Followers, end of period: 921,386
Followers gained in period: +13,061
Share of the whole vertical: 0.70%
Primary category: Slots & Casino
Broadcast language: Russian

Reach shape

A 3.6× gap between peak and average is a flat curve for this vertical — the audience turns up for the schedule rather than for one-off events. The easiest kind of channel to model a CPM against.

Airtime model

190 hours of casino airtime across six months — roughly 7 hours a week. Every hour is worth 13,947 watch-hours, so the value sits in a small number of sessions.

Audience vs following

921,386 followers and 2.65M hours watched — a ratio in line with the rest of the top twenty, so follower count is a reasonable proxy for reach here. Gained 13,061 followers in the period.

Compare with similar channels

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2.78M

HSTikkyTokky

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2.6M

SweetFlips

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3.99M

Szymool

#11 · Kick · 93% casino

2.51M

Full top-20 ranking →

Considering a deal with Mellstroy?

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Mellstroy — questions we get asked

How many viewers does Mellstroy get?+

In January–June 2026, Mellstroy's casino broadcasts averaged 13,978 concurrent viewers (weighted by airtime) and peaked at 50,637. That produced 2,650,000 hours watched from 190 hours of airtime.

Is Mellstroy a full-time casino streamer?+

Effectively yes — 97% of Mellstroy's airtime in the period was in casino or betting categories, with Slots & Casino as the main one.

Where does Mellstroy rank among casino streamers?+

Number 9 of the top 20 casino channels on Twitch and Kick by hours watched in H1 2026, accounting for about 0.70% of the entire 380.4M-hour vertical on their own.

How much does a sponsorship with Mellstroy cost?+

Rates are private and vary by format, exclusivity and market. What is measurable is what a deal would deliver: at 13,978 average concurrency, each hour of Mellstroy's casino airtime produced roughly 13,947 watch-hours in the period. We benchmark asking prices against comparable channels in the same language and concurrency band on request.

All figures derived from Streams Charts channel-level aggregates for Kick, 2026-01-01 – 2026-06-30. This page is independent audience measurement of a public channel. iGaming Watch has no commercial relationship with Mellstroy and does not promote gambling products. Methodology.