iGaming streaming guides
Everything we have learned measuring 380.4M hours of casino content on Twitch and Kick, written for the people who have to make a buying, pricing or compliance decision. Every figure is sourced and dated.
iGaming in live streaming
The pillar guide. How big the category is, why Kick and Twitch split it, the four content formats, the seven language markets, how the money moves and what to measure before buying.
Read the guide →Casino streamer sponsorships
The five deal structures, what actually drives the price, how to build an eCPM benchmark without a rate card, a worked example, and the contract terms that make delivery measurable.
Read the guide →Twitch vs Kick gambling rules
Twitch's October 2022 product prohibition and Kick's March 2026 Community Guidelines rewrite side by side — plus why neither makes your promotion lawful in the viewer's country.
Read the guide →Bot viewers on casino streams
Six checks on public data that show whether an audience behaves like a human one: concurrency variance, chat ratio, follower-growth shape, peak-to-average, airtime pattern, cross-metric consistency.
Read the guide →Have a question these guides don't answer?
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