iGaming Watch

Responsible gambling

iGaming Watch is not a gambling operator, an affiliate or a promoter. We measure how much casino content is watched on Twitch and Kick, and we sell that measurement to businesses. We do not operate gambling products, we run no affiliate or referral links, we take no revenue share from operators or streamers, and nothing on this site is an invitation or encouragement to gamble.

Why this page exists on a B2B site

Our subject matter is content that promotes gambling to large audiences. Publishing viewership analysis of that content without pointing to help would be a strange omission. Some of the people who find this site will be viewers rather than media buyers.

It is also relevant to the buy side. Streaming audiences skew younger than most gambling advertising channels, and casino streams present outcomes that are systematically unrepresentative — big wins are content, long grinds are not, and where the operator has funded the balance the risk shown on screen is not the streamer's. Any brand buying this inventory should understand that dynamic, and several regulators already treat it as an advertising-standards issue.

Signs it has stopped being entertainment

  • Betting more than you decided to, or more than you can afford to lose.
  • Chasing losses, or gambling to escape stress or low mood.
  • Borrowing money, selling things, or hiding the extent of it from people close to you.
  • Gambling taking time from work, study, sleep or relationships.
  • Trying to stop and finding you cannot.

If any of that is familiar, the organisations below are free, independent and confidential. None of them are connected to us.

Where to get help

BeGambleAware
United Kingdom

Free, confidential advice and the National Gambling Helpline on 0808 8020 133, 24 hours a day.

GamCare
United Kingdom

Free treatment, counselling and self-assessment tools.

National Council on Problem Gambling
United States

1-800-GAMBLER helpline and state-by-state treatment referrals.

Gambling Therapy
International

Free online support in multiple languages, including forums and group chat.

Gamblers Anonymous
International

Peer support meetings worldwide, in person and online.

GAMSTOP
United Kingdom

Free self-exclusion from all UK-licensed online gambling sites in one registration.

If you are a viewer

Two things worth knowing about the content measured on this site. Casino streams are selected content: the sessions that become clips are the exceptional outcomes, not the typical ones. And where a stream is sponsored or the balance is provided by the operator, the streamer is not risking what it appears they are risking. Neither fact is usually stated on screen.

Both platforms require gambling content to be restricted to adults, and both prohibit any involvement of minors. If you see gambling content aimed at or involving under-18s, report it to the platform.

If you are a brand

The commercial questions and the responsibility questions have the same answer: know what you are buying. Audience language and probable geography determine which advertising codes you are subject to, disclosure obligations are legal requirements in several markets rather than courtesies, and a channel's audience composition is a compliance input. Platform rules and our methodology set out what is knowable and what is not.